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Vibrant new brand identity revealed for ICC T20 World Cups

The pinnacle of international cricket just got a vibrant makeover as the ICC T20 World Cup's new brand identity was launched on Thursday, 7 December.

The makeover captures the inherent drama in every ball bowled in T20 cricket, renowned for its fast-paced action and high-octane moments. The new visual identity captures the format’s relentless energy.

The brand identity incorporates textures and patterns inspired by the host country for each World Cup edition, including a distinctive pattern paying homage to both the palm trees of the West Indies and the ‘stripes’ of the USA – the hosts of the ICC Men's T20 World Cup 2024.

Video T20 World Cup 07 Dec 23
The ICC T20 World Cup gets a brand new makeover
Created from the three things that define T20I cricket – Bat, Ball, and Energy! Presenting, a striking new look for the ICC T20 World Cup.

The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of T20I cricket. The T20 lettering dynamically transforms into a swinging bat, encapsulated within a dynamic ball.

The strike graphic within the ball mirrors the unique atmosphere and electric energy experienced in T20Is, with the zig-zag pattern alluding to rising excitement and heart-pounding moments.

Video T20 World Cup 23 Nov 22
Biggest sixes at the ICC Men's T20 World Cup 2022
Biggest sixes at the ICC Men's T20 World Cup 2022

"The ICC Men’s and Women’s T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy,” said Claire Furlong, the ICC General Manager – Marketing and Communications.  

“The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event’s look and feel.

ICC T20 World Cup's new brand identity
ICC T20 World Cup's new brand identity

“We have an exciting six months ahead of us building up to the ICC Men’s T20 World Cup in the West Indies and USA, and fans can now register their interest to receive World Cup information and ticket news.”

The ICC Men’s T20 World Cup 2024 will be played in the West Indies and USA from 4 to 30 June 2024.